Swings and Misses All Around

The president was non-committal today as to how he will handle the North Korean Attack on Sony, but he missed a great opportunity to deter the problem had he simply underwritten the risk concerned with releasing the film on its due date.

Had he removed the risk concerned, which he could do by assuring Sony that they had no insurance risk, and the public that they had no physical danger because he would bring up appropriate National Guard in each state to protect each theater.

He could have, but he didn’t.

That leaves the president with retaliation against a fairly impervious target. North Korea has no economy to speak of, no trade to speak of, and they are the Hermit Kingdom in more than name. I suppose that we could take down the electrical system in Pyongyang for a day and let the Dictator shiver in the Korean winter.

Sony lost about $100 million — and a lot of future relationships with a ton of important actors, directors, distributors…and nothing being considered can make them whole.

The president’s job is to react in such a manner as to dissuade further attacks by not just the North Koreans but other potential enemies and competitors — without triggering a stupid, crazy reaction by stupid and crazy people.

Swings and misses all around.

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